Nashville, TN • February 17-19, 2023


Why Can’t We Be Friends? A coopetition model for delivery of world-class mammography service & support

Monday, February 21, 2022, 1-2:30 pm

Perry Kirwan, Vice President, Technology Management, Banner Health/ENTECH

In the ever-changing landscape of healthcare delivery, one thing remains constant – imaging professionals must constantly design and execute ways to drive costs out of the delivery system while not compromising clinical quality. This course will provide a case study on how Banner Health created an unlikely alliance with a competitor to do just that. Think your competitors can’t be friends with you? Think again. This session will illustrate how Banner Health did it and decreased service expenses in mammography by 30% without compromising quality.

Perry Kirwan

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