Nashville, TN • February 17-19, 2023


The Magic 7 Triggers to Yes

Wednesday, May 12, 2021, 11 am – 12:30 pm

Manny Roman, Business Operations Manager, AMSP

We are not thinking machines, we are feeling machines that think. Modern real-time brain imaging techniques demonstrate what parts of the brain are activated under varying conditions. These imaging techniques prove that the part of our brains that control emotions is first to react to all input. It will make decisions based on emotions before presenting the information to the logical thinking part of the brain. We will explore 7 triggers that influence others to a “Yes” decision.

Perry Kirwan

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